Immersive Screens
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Immersive Screens *
LIVE! Casino Philadelphia’s 2025 Lunar New Year celebration
It started with a logo
LIVE! Casino Philadelphia approached us with a request to develop a Lunar New Year concept tailored for their uniquely curved video display. The brief centered on creating a 3D animation that highlighted the Year of the Snake while integrating their 2025 logo. The final deliverables included a dynamic slithering snake, luxurious red and gold visuals, and custom typography — all designed to elevate the guest experience with a festive, premium feel.
Agency: Good Giant
Because the final animation was designed for a curved, ultra-wide screen, the storyboard accounted for the unique viewing angles and distance. Elements were kept large, with clear focal points and consistent horizontal and 3D motion to make the visual experience impactful for audiences moving throughout the casino space.
Turning the vision into visuals
From One Concept to Two
What began as a single animation to celebrate the Year of the Snake quickly evolved into a two-part experiential campaign for LIVE! Casino Philadelphia. After seeing the first 3D animation come to life with rich textures, glowing lanterns, and dynamic snake movement, the client requested a second version featuring a majestic dragon. Each loop was crafted to transform the casino space into a luxurious, culturally immersive celebration for Lunar New Year.