3D Animated Branding
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3D Animated Branding *
ALL33
Wellness at work.
Let the movement begin.
ALL33 is a brand that uses bioengineering technology to build furniture that improves circulation and well-being. I collaborated closely with our web and design teams to bring the ALL33 experience to life online. My focus was on 3D asset creation, animation, and visual storytelling to showcase the innovative chair design with clarity and elegance.
Agency: Red Square
Every texture and movement was informed by
hands-on product research in our studio
This was a deeply collaborative project that brought together design, web, and animation to tell the story of the ALL33 chair in a fresh, immersive way. I translated a CAD model into a usable 3D asset, optimized it for clean animation, and created a series of motion studies that aligned with the curved language of the ALL33 branding.
Starting with a CAD model, I used Shapr3D for file conversion and optimized it in Cinema 4D to produce a fully textured, animated version of the chair. I referenced the real product in our studio to make sure every material and motion felt true to life. The animation was then brought into After Effects, refined further and layered over a blue brand shape element, designed in collaboration with our design team to reflect the fluid nature of the logo.
Building on the design team’s thoughtful use of radiolucent-inspired imagery, I developed an animated logo that echoed the chair’s natural motion. The resulting animation emphasized posture, flow, and ease — bridging clinical precision with an inviting, human-centered tone.